Machine Learning Applies to Pipeline Leaks

AI Applies to Pipeline Leaks AI Applies to Pipeline Leaks AI Applies to Pipeline Leaks The Keystone pipeline that would move unrefined petroleum from Canada through the U.S. to a treatment facility in Texas has been questionable, yet it would just be a small amount of the in excess of 2,000,000 miles of pipelines moving oil and gas around the nation. Many existing and proposed pipelines sparkle indistinguishable worries from individuals from Keystone: the potential for spills, particularly those that go undetected for extensive stretches of time. Existing discovery frameworks for the most part spot enormous issues, regularly outwardly by monitors strolling or flying over a pipeline. Inward frameworks generally utilized in the oil and gas industry depend on computational pipeline displaying, which scans for abnormalities in stream and weight. That functions admirably for huge holes, yet misses the mark in finding littler ones, of up to one percent of pipeline stream, says Maria Araujo, a supervisor in the Intelligent Systems Division of the Southwest Research Institute. Indeed, even such a little rate includes rapidly. She takes note of that one percent of the progression of the Keystone pipeline is in the area of 8,000 gallons for each day. To improve the effectiveness of recognition frameworks, Araujo drives a group taking the innovation to the following level utilizing sensors, computerized reasoning, and profound learning. She went to the issue of hole location while working with AI for self-rulingly determined vehicles. Sensors, cameras and equipment can be fitted to drones for assessment flyovers. Picture: Southwest Research Institute Were not adjusting innovation, she says. Were utilizing existing innovation as building squares. The issue is altogether different. With vehicles, youre searching for objects. Here, you search for fluids. Gas and diesel are straightforward to the natural eye. How would you separate between substances? As a matter of fact, the framework searches for an assortment of fluids. To start handling the test, the SWRI group tried four optical sensors: warm, optical, hyperspectral and short wave infrared. They killed hyperspectral and short wave infrared, keeping off-the-rack warm and optical frameworks. Theres the same old thing about utilizing sensors for distinguishing spills, yet Araujo needed to improve exactness. So the SWRI group set out to adjust AI strategies, at last delivering a multiplatform named SLED, Smart Leak Detection System, that utilizes new calculations to process pictures and distinguish, affirm or dismiss likely issues. Utilizing highlight extraction and classifier preparing techniques, they instructed PCs to recognize one of a kind highlights over a wide scope of ecological conditions. These calculations blossom with heaps of information, says Araujo. The group created and gathered a huge number of pictures of information, for example, gas, diesel fuel, mineral oil, unrefined petroleum and water on different surfaces, including grass, rock, soil and hard surfaces, for example, concrete. The pictures were shot from various edges and under shifting conditions from full daylight to mists and dimness. Its difficult to work under various ecological conditions, she includes. We found on the off chance that you train [the system] under specific conditions, it gets stumbled in others, particularly concealing. Having the option to work under concealing and various temperatures was a major test in adjusting calculations. The capacity of the framework to give a dependable unique mark of little breaks just as recognize non-spill circumstances extraordinarily expands its precision. That is significant in light of the fact that perhaps the most serious issue in the business is a bogus caution, says Araujo. Pipelines wind their way across long and regularly remote or underground privileges of way. Sending work groups to remote zones and closing a pipeline down costs a lot of cash, and administrators can excuse cautions if there were past bogus alarms, she says. SWRI further redesigned the framework utilizing profound learning strategies. The group built up a profound convolutional neural system to process the huge measure of information to distinguish the dangerous fluids. Such methods have been unrealistic by and large, yet advances and upgrades in multi-center preparing equipment are making it increasingly normal, state specialists. The last item is a completely self-sufficient framework that can be utilized without human oversight, says Araujo. It very well may be fitted to siphoning station stages along pipeline courses, frequently a high-hazard area in view of the quantity of valves and hardware that can break. The SWRI group additionally has introduced and effectively tried the framework on drones that can fly over long reaches of a pipeline. We reenacted pipeline spills with a serious extent of replication to this present reality, she says. The work was done at SWRIs Forth Worth, TX, grounds, utilizing existing channeling and frameworks. The underlying objective was to recognize the contrast among water and dangerous fluids, however it surpassed desires by separating between fuel, unrefined petroleum, mineral oil and diesel, just as water. Araujo now is attempting to adjust the innovation to recognize pipeline methane spills in a program with the U.S. Branch of Energys National Energy Technology Laboratory. The group is utilizing infrared cameras to recognize the unearthly reaction of the gas. The profound learning calculation additionally should be adjusted, an errand she says is substantially more than an adjustment. This is a noteworthy change, she says. Presently you are attempting to recognize a crest, something that shifts with the breeze. It is an alternate issue. The objective is to deliver a robotized little scope vaporous hole identification framework along the whole petroleum gas flexibly chain, including extraction, stockpiling, circulation and transportation. For Further Discussion Were utilizing existing innovation as building squares. Fuel and diesel are straightforward to the natural eye. How would you separate between substances?Maria Araujo, Southwest Research Institute

Three Ways To Improve Candidate Experience From The Front Lines

Three Ways To Improve Candidate Experience From The Front Lines These tips are simple to understand and often hard to implement, at least consistently.   However, at scale, it will make dealing with candidates that are NOT hired much less awkward. Step 1:   Stop Trying To Close Like A Freshman In College If you are searching for candidates in any kind of market where their market competition chances are your inmail/email/phone call/IM/poke/@reply/ fork then it is falling into a large bucket of cold lifeless reach outs from other recruiters. A great candidate experience starts from the inception of the search.   If you are about to reach out to a candidate and you can quickly explain three to five reasons why you are reaching out to them… then you probably shouldn’t. When you do reach out, please stop asking for a resume or directing them to a link to apply now.   This immediately puts you back into the bucket of recruiters they are ignoring.   Make your reach outs at least two steps: Tell them why you are reaching out to them.   I do not mean for you to push your company’s job posting at them… and referring to those 3 to 5 specific reasons you chose their profile.   If you are not sure based on a technical reason… (for example if you think they have ruby on rails experience but you are not sure) it is okay to reach out with the question you had in mind. Example: .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-fallback, .ai-list-block {visibility: hidden; position: absolute; width: 50%; height: 1px; z-index: -9999;} “Hi Tom, I work for _______ in New York and am searching for some ruby on rails engineers.   I ran across your profile because it looks like you may have that experience?   I wasn’t sure because although I know your company’s product is built with ruby on rails in the stack, it did not mention it on your profile. At any case, if you are open to a conversation about what we are working on here at _____, please circle back.” Step 2:   Set The Expectations Right Up Front Once the candidate has engaged with you to the point of sharing a resume, it is best to set some expectations right up front.   Let’s face it, only one person is going to get hired so almost everyone you speak to is going home.   It is best to level set on the upstart to prevent any misunderstandings. A quick reply template could be built.   Now that the prospect has become a candidate sharing information about the company is a good thing.   Reply to them with the full description, ways they can subscribe to the companies (and your company’s) social media, etc. .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-fallback, .ai-list-block {visibility: hidden; position: absolute; width: 50%; height: 1px; z-index: -9999;} In addition, let them know if they do not hear anything within two weeks (adjust the timeline based on your actual HM feedback ratios) that you will do your best to circle back and close the loop. Step 3:   Don’t Ignore Dismissed Candidates We are all busy.   It is easy to just forget to circle back to candidates that hiring managers pass on and then just let go.  However, even if candidates do not follow up they will still be reminded when they run across your company again in any capacity. It is best, even if you are putting a positive spin on an obvious rejection email, to close the loops as quickly as possible.   That way if there is a negative issue, you and your team can get in front of it. As a sourcer, we can greatly effect how your team handles the candidate experience.  Although there is only so much you can control, doing what you can will help protect your reputation among candidatesespecially in small candidate pools.

Find Out Who is Worried About Tips on Writing an Email Cover Letter for a Resume and Why You Should be Listening to Them

<h1> Find Out Who is Worried About Tips on Writing an Email Cover Letter for a Resume and Why You Should listen Them </h1> <h2>Top Tips on Writing an Email Cover Letter for a Resume Secrets </h2> <p>In numerous occasions, a work promotion will say precisely who to send your resume to. Introductory letters are a fantastic way to show that you completely handle the environmental factors and culture of the business and industry and exhibit that you have what they need to discover. </p> <h2> What the In-Crowd Won't Tell You About Tips on Writing an Email Cover Letter for a Resume </h2> <p>Or you haven't made an endeavor to learn all the more with respect to the organization. Show level of direness, on the off chance that you will require a reaction right away. An introductory letter is conceivably the most huge part the employment form technique. in any case, it's as often as possible the most disregarded. It is an archive alongside y our resume that states and extra data about your abilities and experience. </p> <p>The beneficial thing is there are possibilities for how to open an introductory letter and it's not convoluted. Ideally, the counsel above will assist you with realizing how to handle an introductory letter. Underneath, you'll find some accommodating tips in regards to how to manage an introductory letter. </p> <p>To start with, before you start drafting your letter, guarantee that your email address is proficient. In the event that you need the last mentioned, your email message should be brief. Attempt to acquire your email appear to be not the same as simply one more email. Your beneficiary may be accepting a few messages at the indistinguishable time, a couple of which aren't imperative to her or him. </p> <p>It's critical that you alter each introductory letter to the activity which you are applying. You basically adjust the absolute first section as needs be. Utilizing visual cues or records as opposed to a section stresses significant information and improve intelligibility. The absolute first passage is basic, as per Ramsey. </p> <p>A introductory letter should begin with your contact information, normally focused at the outside of the page. A ton of books and sites will take note of your introductory letter is pivotal to presenting your resume. In case you're watching out for data about how to create an introductory letter, you're in the right area. These tips for resume should go about as a guide. </p>

Rousing Review The Art of Earning

Energizing Review The Art of Earning I devored The Art of Earning* half a month prior. I know, I know, it propelled ages back, yet I put it into my To Read organizer on Dropbox and afterward, well, let it accumulate dust. Moan. At the point when I was on the tram with a read New York magazine, I clicked over to my To Read envelope and re-found The Art of Earning, quietly coaxing me. I love me some Tara Gentile (did ya hear that well be presentin at SXSW together, alongside Molly Mahar of Stratejoy?) and this subject inclination that bringing in cash isnt insatiable or foul or what-a-decent individual does strikes a chord for both myself and the vast greater part of my customers. I likewise realized that I have a value climb in my future and it was, truly, cracking me the hellfire out. Doing the math advised me to charge 60% more than I do now, however it looked way too significant/unnerving for me to focus on and I promptly recoiled. While I realize that I wont place that number into impact, itll certainly be huge ish. Can ya disclose to Im as yet rolling the number around in my mind? At any rate, I for the most part read stuff that I know Im going to use as a Rousing Review with my iPhone Notes convenient, writing down sections and activities I adored and questions I had and whatever else I wanna remember for my post. Be that as it may, this time, I recorded nothing. Not on the grounds that there was nothing that struck me a remarkable opposite. I was so enchanted by what I was perusing I neglected to take my Reviewer perspective! In this way, as I think back on what I removed by and large, its out and out an entirely different point of view. Tara discusses turning into an advertiser of importance. Its about claiming your value, your ability, your style, and your aptitudes (I dont care if youre one of a million gems originators on Etsy you despite everything have an interesting worth, ability, style and expertise) and understanding that youre significant. What you produce whether its an item or a help is your clients or customers gain. They esteem the craftsmanship in your jewelry, or the hues in your photographs, or duplicate you make for them to utilize. The more cash youre making, the more worth youre providing for the world. Youve become A Marketer of Meaning. Indeed truly, I realize its actually quite difficult. I know its a matter of self-assurance and trust and dread and your own relationship with cash and every one of those enthusiastic Vampires that become possibly the most important factor. In any case, the magnificence of The Art of Earning is that Tara realizes that, gets that, and addresses that. She not just discloses to you that theres no chance youre going to become Bernie Madoff (on the grounds that you so wont), yet she has a method of composing that permits you to truly move your viewpoint indeed, even the one that says I wont have the option to be a successful solopreneur ever. Strength just accompanies a consistent check. Individuals, theres an entire section on that! Dont trust me, however. Here are a portion of my preferred inquiries she presented: How would you approach acquiring cash? Spending it? Contributing it? What feelings do you expect your client feels in the wake of purchasing from you? What more would you be able to do by permitting more cash to course through you? And keeping in mind that I didnt tally the inquiries, Id surmise theres around 2 dozen more. Such great point of view moving, such incredible a-ha! minutes, such incredible shaping a-plan activity items.and while its evaluated at $25, you can pay what you can. Ah, The Art of Earning, you satisfy your caption and make bringing in cash excellent. *yup, this is my offshoot interface. In any case, ya know at this point I dont put my Happy Hooplah stamp on anything I dont find amazeballs. So you can confide in me. Pinky swear.

Healthy World Cement Production Bodes Well for UK

Healthy World Cement Production Bodes Well for UK Healthy World Cement Production Bodes Well for UK Sector Image Source: iStockTHE British cement sector is  poised for significant growth. The rising tide for world cement production, due to increasing global demand, has given rise to predictions of a record-breaking 2016 for UK building contractors. Some commentators  claim the industry is  booming already.The Irish low-carbon cement company Ecocem has  increased exports to the UK. In March 2016, they opened a new terminal on the Manchester Ship Canal, prompted partly by what The Irish Times  branded a “booming market” as well as by changes to UK coal and steel “that have hit supplies of the type of cement Ecocem produces”.Hard data paints a measured picture of the health of British cement. A recent IBISWorld market research report noted low single-digit growth and revenue just north of £900m during 2015.This modest growth must  be considered  in light of the impact on British cement of the global recession. Prior to that, the UK industry was producing 12m tonnes of cement per yea r. Within four years, this contracted to 8m tonnes.While comparisons can be misleading, it is important  to look at UK outputs against those  of the world’s top 10 cement producing countries and cement producers, using  data mined from Global Cement’s most recent survey of cement production worldwide.Top 10 Cement Producing Countries in Million Tonnes: 2014DATA SOURCE: GLOBAL CEMENTWorld Cement Production 2015   Top 10 CompaniesData Source: GLOBAL CEMENTEven  at a peak, the British cement industry is far below the output of the lowest of the top 10 producing countries. But the  two empirically-based market analyses cited here  create grounds for optimism about the future of UK cement.Global Cement Magazine’s survey of the top 100 operations in world cement production notes that  while global  cement growth has been uneven, production has continued to grow  â€œin spite of the financial crisis”.  And although documenting only modest growth during the most recent  year,  IBISWo rld predicts the UK industry is “on solid ground” for the period ahead.There is no doubt that the British cement sector experienced a bruising phase from the global economic turndown, and that the road to even modest growth has been painful.Industry leaders are at best cautiously optimistic; their visions of possibility tempered by the  reality  of  challenges to further growth and outright recovery.Announcing the  publication of the influential strategy document Cementing The Future, in September 2013, Dr Pal Chana, executive director of the Mineral Products Association (MPA), said that recovery would greatly depend on whether the government would “create a level playing field in terms of the cost of regulation and unilateral ‘green taxes’ that overseas competitors do not face”.There are other aspects to the UK cement market which are distinctive and ‘best practice’. It’s interesting that the UK market is one of the first to use Ecocem’s cement, whose manufactu re involves less carbon production than with traditional processes.Although British demand for Ecocem has been affected by domestic financial  and logistical factors, the move also seems to chime with a sustainable trend identified as long ago as 2009 by The Boston Consulting Group  in The Cement Sector: A Strategic Contributor to Europe’s Future.This report noted moves by the industry towards investment in recycling of concreteâ€"“reducing both the use of raw materials and the need for landfill”. In 2009, a report by LEK Consulting noted that the UK was “leading the way in Europe” in this regard.The Boston Group report also highlighted efforts to protect and promote biodiversity and “green infrastructure”; and a “a long history of successful collaboration with conservation organisations, which has allowed for significant improvements in terms of knowledge and preservation of ecosystems and biodiversity”.There is no doubt that despite the health of the world cement production trends, future challenges for the British cement industry will be rigorous and the Mineral Products Association will no doubt have to frequently reignite its “create a level playing field” campaign.However, the measured optimism of the IBISWorld report should not be taken lightly, and the outright enthusiasm of a  contracting industry  enjoying its  most robust health for years, suggest that the UK cement industry could be on the cusp of a bright new dawn. Healthy World Cement Production Bodes Well for UK Healthy World Cement Production Bodes Well for UK Sector Image Source: iStockTHE British cement sector is  poised for significant growth. The rising tide for world cement production, due to increasing global demand, has given rise to predictions of a record-breaking 2016 for UK building contractors. Some commentators  claim the industry is  booming already.The Irish low-carbon cement company Ecocem has  increased exports to the UK. In March 2016, they opened a new terminal on the Manchester Ship Canal, prompted partly by what The Irish Times  branded a “booming market” as well as by changes to UK coal and steel “that have hit supplies of the type of cement Ecocem produces”.Hard data paints a measured picture of the health of British cement. A recent IBISWorld market research report noted low single-digit growth and revenue just north of £900m during 2015.This modest growth must  be considered  in light of the impact on British cement of the global recession. Prior to that, the UK industry was producing 12m tonnes of cement per yea r. Within four years, this contracted to 8m tonnes.While comparisons can be misleading, it is important  to look at UK outputs against those  of the world’s top 10 cement producing countries and cement producers, using  data mined from Global Cement’s most recent survey of cement production worldwide.Top 10 Cement Producing Countries in Million Tonnes: 2014DATA SOURCE: GLOBAL CEMENTWorld Cement Production 2015   Top 10 CompaniesData Source: GLOBAL CEMENTEven  at a peak, the British cement industry is far below the output of the lowest of the top 10 producing countries. But the  two empirically-based market analyses cited here  create grounds for optimism about the future of UK cement.Global Cement Magazine’s survey of the top 100 operations in world cement production notes that  while global  cement growth has been uneven, production has continued to grow  â€œin spite of the financial crisis”.  And although documenting only modest growth during the most recent  year,  IBISWo rld predicts the UK industry is “on solid ground” for the period ahead.There is no doubt that the British cement sector experienced a bruising phase from the global economic turndown, and that the road to even modest growth has been painful.Industry leaders are at best cautiously optimistic; their visions of possibility tempered by the  reality  of  challenges to further growth and outright recovery.Announcing the  publication of the influential strategy document Cementing The Future, in September 2013, Dr Pal Chana, executive director of the Mineral Products Association (MPA), said that recovery would greatly depend on whether the government would “create a level playing field in terms of the cost of regulation and unilateral ‘green taxes’ that overseas competitors do not face”.There are other aspects to the UK cement market which are distinctive and ‘best practice’. It’s interesting that the UK market is one of the first to use Ecocem’s cement, whose manufactu re involves less carbon production than with traditional processes.Although British demand for Ecocem has been affected by domestic financial  and logistical factors, the move also seems to chime with a sustainable trend identified as long ago as 2009 by The Boston Consulting Group  in The Cement Sector: A Strategic Contributor to Europe’s Future.This report noted moves by the industry towards investment in recycling of concreteâ€"“reducing both the use of raw materials and the need for landfill”. In 2009, a report by LEK Consulting noted that the UK was “leading the way in Europe” in this regard.The Boston Group report also highlighted efforts to protect and promote biodiversity and “green infrastructure”; and a “a long history of successful collaboration with conservation organisations, which has allowed for significant improvements in terms of knowledge and preservation of ecosystems and biodiversity”.There is no doubt that despite the health of the world cement production trends, future challenges for the British cement industry will be rigorous and the Mineral Products Association will no doubt have to frequently reignite its “create a level playing field” campaign.However, the measured optimism of the IBISWorld report should not be taken lightly, and the outright enthusiasm of a  contracting industry  enjoying its  most robust health for years, suggest that the UK cement industry could be on the cusp of a bright new dawn.

The Secret of Salesperson Resume Template That No One Is Talking About

The Secret of Salesperson Resume Template That No One Is Talking About What You Can Do About Salesperson Resume Template Starting in the Next 20 Minutes Once you grasp the fundamentals of viable resume organization, you can set them to work for you when you make your own record. Resume targets can be somewhat questionable. Precisely like the test definition, the general goal must be confined in 1 sentence. What You Can Do About Salesperson Resume Template Starting in the Next 20 Minutes Utilizing work application developer may likewise be an extraordinary learning experience to accommodate your necessities. Decide the organization and profession you're endeavoring to search out work in. To be fruitful in pretty much any kind of deals occupation, you require the aptitudes to persuade an individual to buy your business' item. Following that, you pick the best abilities that ordinarily are required in your spic and span industry and you need to search for fits. In case you're an ongoing alumni or vocation changer liberated from involvement with retail deals, you are going to need to form a business continue objective. Besides, you can discover increasingly about deals vocations on Monster. On the off chance that you have a section level Car Salesman continue, you may at present get considered for the work insofar as you have transferable capacities and encounters. Vehicle sales reps work at fresh out of the box new vehicle sales centers or trade-in vehicle businesses, and are additionally alluded to as salesmen. A prosperous Car Salesman resume ought to show you know the manner in which the auto business brings in cash and that you may enable it to make much more salary. At the point when it has to do with recruiting vehicle salesmen the auto sales rep resume will seldom be the indisputable factor, however on the off chance that it isn't hard to peruse and on a solitary page it'll be perused. In any case, in spite of financing programs promptly accessible, buying a vehicle can be a channel on investment funds. Your vehicle sales rep resume ought to stress your ability to speak with experts and potential clients. Much the same as a magnificent vehicle sales rep should. Top Salesperson Resume Template Secrets Your main duty is selling, however you may likewise have a few other basic obligations. Regardless of whether you function as a retail sales rep or deal with a major record with a worldwide enterprise, you should understand your client's needs. Unmistakably, it ought to incorporate your name and proper contact subtleties. Discover progressively about the organization where you're applying and utilize your resume to plainly show your comprehension of their merchandise and arrangements. The Downside Risk of Salesperson Resume Template Furthermore, managers might want you to altogether comprehend the item that you sell. Most sales reps get hands on preparing, which by and large endures two or three days to a client months. Resume developers are an extremely extraordinary techniques may assist you with sorting out your proceed. 1 incredible intends to use continue temporary workers is to capitalize on the numerous alternatives out there. The Ideal Approach for Salesperson Resume Template Take a look at our QC welding assessor continue formats to direct you while you compose your own special heavenly resume. For additional business continue models and contemporary deals continue layouts, you may likewise examine our gave joins that could direct you through the method. Utilizing a web webpage structure layout made especially for a work application site is a spectacular approaches to make your individual site. There are a few kinds of resumes out there, however here are the most regular ones explicitly created for anything you need. In many occasions, you should exclude leisure activities on your accommodation in the smallest. Liable for contacts continue customers and deals. To begin with, you can assess the activity posting that the business making to make sense of what definitely is fundamental for the situating. Equivalent to selling a fresh out of the plastic new vehicle, your resume needs to feature your solid capacities. The most significant job of a specialist sales rep is to create and close business bargains causing income. Make the perfect employment commendable resume easily in only a few ticks! The salesman ought to have extraordinary client assistance aptitudes and be in a situation to quickly grow good connection with clients so they could best meet the necessities of buyers and settle on their store the absolute first decision in the psyches of the overall population. An incredible sales rep knows the product or administrations they are endeavoring to sell well overall. Occupation selection representatives would prefer to have a specialist synopsis, which is a short nordstrom of your important capacities, experience, and qualities. In truth, it is an apparatus which convinces the employing administrator to learn all the more with respect to your capacities and capabilities in a meeting. Utilitarian resumes gracefully you with the stage to show and feature your capacities and encounters. Sale sman Resume Template: the Ultimate Convenience! Utilizing a specialist profile as opposed to a vocation objective is a momentous way to deal with quickly exhibit a potential manager why they have to put additional time into perusing the rest of your resume. It's conceivable so you can compose the work getting resume just on the off chance that you have exhaustive appreciation of keep composing. Regardless of whether you're effectively looking for work, it is a fabulous idea to ensure your resume is cutting-edge and intelligent of all you must offer you. You want an incredible resume to remain from the various others who are going after precisely the same position.

The hardest easy interview question University of Manchester Careers Blog

The hardest easy interview question Written by Sarah Mallen, Information Guidance Coordinator at The Careers Service Employers tell us that one of the key reasons for applicants failing at the application and interview stages is not being able to answer the simple question Why do you want to work for us? Why do they ask this? Employers are not stupid, they know you will be applying to other jobs companies. However, they do expect you to be enthusiastic about working for them. The costin money and staff morale of hiring someone who is not interested in the job is huge, so they want to get it right. So what are they looking for? Evidencethat youhave researched the company. What are their unique selling points? What are they working on? What are their key values/strengths?Your motivation Why do you want to work there? How does it mesh with your values strengths, goals, skills?Evidence that you understand the role and how it fits into that company. So how do I explain this? On your CVMake sure you read the job description or person specification carefully. The recruiter will be looking to see that you are talking about relevant skills and using relevant examples if possible. If you are using a short personal profile make sure it addresses directly the needs of the role and or your motivation. On your cover letter or personal statementYou need to cover motivation and relevant skills/experience. This is your sales pitch. Ensure that you cover motivation. You really do need to be specific. Too often I read statements like You offer a great salary benefits packageI really want to work in LondonYou are a leading company in your sector All these statements apply to hundreds of companies including the competitors of the company you are applying to. In a cover letter you dont have masses of space but its important to show where your interest in the role stems from. There may be a clear trajectory in your education but that wont always be the case, make them see why you have chosen your chosen career path. Link this to your skills and prior experience. Application forms / online questions and at interviewSome companies make it really easy for you and ask? Why do you want to work for (insert company name here)?Why are you interested in …?(insert name of business area or name of rolehere eg tax, customer service adviser )They will then often go on to ask specific questions about your skills or strengths. These can often be the first two questions at an interview. So getting it right will make you feel more confident and give the recruiter confidence in you. That all seemsa lot of work, are there any short cuts? Yes it takes time, but its not wasted. These 3 things can often be reused if you are applying for the same roles. Be clear on your career goals.What skills (gainedin any way) do you have that relate to this area?What direct experience, including education, do you have that relates to this area. This is an easyway to show your motivation look Ive been working towards this. If you are applying for the same sector and roles consistently then a lot of your research will already be done. You will know who the other big players areYou will know (or be able to see) what differentiates each company A final warning though. DO NOT cut and paste from one job application to another, I have seen far too many applications mentioning the wrong company name, wrong job title, wrong skills. You think you would never do that, but Im pretty sure the ones I have seen didnt think they did either! All Applications and interviews Careers advice Graduate jobs Internships Undergraduate Undergraduate-highlighted applications Applications and interviews cover letters CV Graduate jobs Interviews jobs